Lakeside Grad partners with NASCAR driver

A Lakeside graduate who efficiently began a golf attire firm after transferring to Arizona, he’ll now see his firm’s title on full show throughout the NASCAR Toyota 200 International Tenting Truck Sequence at World Broad Know-how Raceway right now in Madison, Illinois.

Matt Erickson graduated from Lakeside in 2014 after which attended school at Arizona State College. Whereas he wasn’t an awesome golfer earlier than the pandemic, COVID-19 pressured Erickson and a buddy he met in school, Nate Baker, to take part within the course actually because it was an exercise that was outdoors.

Erickson and Becker quickly realized that golf put on tends to be a bit bland, solid-colored, and generic. The pair created Two Mates Golf, an organization that makes colourful and vibrant golf attire that makes gamers on the course really feel good and particular.

“We spent a very long time getting samples and all that, and we simply acquired off there,” Erickson stated. “Once we positioned our first order of fifty T-shirts, they had been instantly offered out, and it was simply phrase of mouth with our buddies.”

Since creating Two Mates Golf, Erickson has developed his firm by reaching out to influencers {and professional} athletes through social media. The corporate sends out the garments of those influencers and athletes and creates a working relationship with sports activities personalities and personalities on the Web.

As an alternative of beginning with extra conventional strategies of selling equivalent to paying for promotional posts and welcoming numerous golf golf equipment, Two Mates Golf has established partnerships with influencers equivalent to Tik Tok character Too Turnt Tony.

“We began mainly reaching out by means of Instagram to a gaggle of influencers or skilled athletes saying, ‘Hey, we have been followers of you for a very long time. We now have this polo firm, and we predict our tradition is should you prefer it, it is actually an excellent match for you,'” Ericson stated. you guys. “It actually led us to get a higher view of the others on the market.”

By means of numerous NASCAR connections, Ericsson lastly reached out to GMS Racing driver Jack Wooden, the 21-year-old NASCAR Tenting World Truck Sequence driver, a few potential partnership.

After sending just a few T-shirts to Wooden and his workforce, the connection continued to develop. Two Mates Golf has created jerseys embroidered with the workforce brand.

The workforce got here to Erickson and Baker just a few months in the past with the chance to wrap a Wooden truck in a main partnership design at Two Mates Golf—a customized design with the corporate as the principle sponsor—to race at World Broad Know-how Raceway.

“Jack’s character actually fits her,” Erickson stated. “He likes to put on polo to the races. So it began from there.”

Two Mates Golf labored with the Woods workforce to create a wrap that represented the model effectively. The truck can be adorned with purple, blue and pink flowers with a black background, very like the look of one of many firm’s Polo designs referred to as Lights Out.

“We sat down with the graphic design buddies, the PR guys, and designed not solely his automotive, however his bike go well with,” Erickson stated.

The truck will even show the Two Mates Golf brand on the hood, mattress and sides of the car.

“Personally, as a longtime NASCAR fan, it was a dream come true,” Ericson stated. “Seeing his graphic design mannequin was superb.”

Simply trying on the cowl acquired Ericsson and Becker enthusiastic about Two Mates Golf’s journey from a startup to changing into the first sponsor of a NASCAR truck.

“That was after I was simply sitting there and it,” Erickson stated. “We expect this firm, our first order was about 50 bizarre t-shirts, and we go from there. Now he and I are sitting trying on the NASCAR truck we constructed. It was a very nice feeling, and a lot of the exhausting work that we began each began to really feel prefer it was paying off for us.” “.

The longer term relationship between Wooden and Two Mates Golf remains to be a piece in progress, and Erickson stated each side are trying ahead to a long-term partnership.

Two Mates Golf is seeking to proceed rising its model by working with extra wholesale accounts together with retail areas and golf programs throughout the nation. In fact, Ericsson and Becker are nonetheless seeking to develop relationships with influencers and athletes, one thing they’ve solely succeeded in doing in a brief period of time.

“It is one thing we have at all times talked about and pursued,” Erickson stated. “We actually weren’t anticipating this to return so rapidly in the time-frame we had been working Two Mates Golf.”

Followers can watch the Quantity 24 Two Mates Golf Chevrolet Silverado RST at 12:30 p.m. right now on Fox Sports activities 1 (resort channel 34).